AVS eMarketer Features

You can view individual details for each subscriber. See their subscription history, actions they have taken (links clicked, campaigns they opened, etc.), campaigns they have received, campaigns that are scheduled to go out to them in the future, and more.

You can import subscriber emails, names, and any type of custom fields (like birthdays, country, age, purchase histories, and virtually any other type of data you wish to import). Importing options include:

A file (such as a CSV or XLS file) or using copy/paste

• SalesForce
• SugarCRM
• HighRise
• FreshBooks
• MySQL
• ZOHO CRM
• Capsule
• Unbounce
• BatchBook
• TactileCRM
• Wufoo
• MSSQL
• GoogleContacts

You can store and manage any type of subscription data on our platform. This includes creating your own custom fields to store subscriber data such as drop downs, text fields, radio buttons, and more. When you have done this you can segment your campaigns even further and personalise your messages with your subscriber data.

To allow people to sign up to your newsletters, you can create customised subscription forms to your website. We can help you make the look and feel of your form match your existing web design for seamless integration.

Send targeted campaigns with list segments that group subscribers matching specific conditions about their profile, history, and actions. Segmenting options include:

All subscriber fields (email, name, custom fields, etc.)

• Links clicked
• List subscriptions
• Campaigns opened
• Forwards history
• Social actions
• More...

Start your new campaign with one of our free email templates. We have a number of professional email templates to help get you started. You can also create an email from scratch, or build your own template in html.

Using our built-in email designer you can work on your content, insert images and text, and style your email - no programming skills required!

With AVS eMarketer you can set up everything from a basic newsletter to automated auto-responders ? our system can take care of it all. Our campaign types include:

• One time campaigns
• Scheduled campaigns
• Auto responder campaigns
• Split testing campaigns
• Birthday campaigns
• Date based campaigns
• RSS triggered campaigns
• Recurring campaigns
• Text-only campaigns
• Fetched by URL campaigns
• API based campaigns

Improve your campaign response by personalising your emails. You can include any subscriber information including their name, email, custom fields (like country, age, gender, etc..) within your email. You can even create blocks of conditional content to show certain content to subscribers matching certain criteria (such as showing certain products to certain genders).

While creating your campaign we will automatically run your email campaign through popular spam filters which will alert you of any changes you should make before sending to ensure good delivery rates.

When you have finished your email, you can check how it will look in the various email clients (Such as Outlook, Gmail, Yahoo, Live Mail, Apple Mail, iPhone, etc.). If there are issues we will tell you what is wrong with your email design so you can quickly fix it.

You can set up any number of auto responders. This includes having certain messages sent after a subscriber subscribes and then additional campaigns at timed intervals (such as 24 hours later, 2 months after that, etc.). You can even target these mailings to certain demographics or subscriber details.

You can send email campaigns based on subscriber data. You can send birthday emails, contract renewals, newsletter loyalty campaigns, and a much more.

Subscriber actions allow you to set certain things to happen when a subscription or un-subscription occurs, a link is clicked, a campaign read, etc. You can set up subscriber actions to update subscriber info, perform subscription tasks, send campaigns, and more. This will save you a lot of time, and make your email marketing efforts more through. Each set of actions can be for any campaigns in a specific list or just for a specific campaign in a specific list.

With the RSS based emails you can easily add any number of RSS feeds to any campaign type, giving you dynamic and instant content to your emails. Taking this one step further is the ability to send an RSS triggered campaign that will send the campaign when new posts/items are available in your RSS feed. This is great for automatically sending out site news, blog updates, etc. Your subscribers will only be sent updates when there is new content to view, and the system does all this automatically for you!

Find out how many subscribers are opening your email campaign. You can view which individual subscribers viewed the campaign, how many times they opened it, and the date and time that they viewed your campaign.

Link tracking lets you know who clicks on each link, how many times they clicked, and on what date and time.

You can see who unsubscribed from a specific campaign along with the reason they unsubscribed (if they entered a reason).

View a list of subscribers who resulted in a bounced email. You can view the type of bounce (soft/hard) along with the bounce reason that was returned.

AVS eMarketer automatically tracks the email clients your subscribers are using. You will be able to view the top email clients for a list and/or a specific campaign.

With our opens by time and day trend report you can see what time of the day receives the most opens. You can look across all your lists, for a specific list, or a specific campaign.
You can also see what day of the week achieves the highest opens. By using this data you can find out the optimal day of the week and time of the day to send future campaigns.

Watch in real time while subscribers share your campaign on Facebook, Like your campaign, and post on Twitter. All data is shown live as it takes place and you can quickly follow up with users on social networks. Easily filter your reports between Twitter and Facebook. You can even export all your social data that has been collected to a CSV file. This is great for Social Media management and online brand reputation management.

Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you wish to send a campaign to subscribers who have not liked any past campaign on Facebook. The data is yours to segment and work with!

While social media marketing can't be automated entirely, you can set up automated actions based on social reactions. You could subscribe a subscriber to a new list if they Like a campaign on facebook, send a follow up campaign if they post on Twitter about a campaign, update subscriber fields when they take a specific social action, and more. AVS eMarketer offers automated email marketing with a social twist!

Easily include a familiar Facebook Like button within your emails. All "Likes" are included in your reports and can be used to segment or created automated actions

Add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more. Clicks are tracked and results from Facebook and Twitter are tracked.

Generate a custom subscription form and integrate it with your Facebook Page! You can even have people redirected back to your page upon subscription.

When sending a campaign you can choose to auto-post the campaign to your Twitter and/or Facebook accounts

We automatically take care of all of the technical authentication details. We will ensure you have valid SPF, Sender ID, DomainKeys, DKIM, etc. You don't have to setup anything and you can even use your own from email address!

We have feedback loops setup with all major ISP's to receive instant feedback from emails being sent by our service. We can then update subscription statuses, detect patterns of sending, and ensure maximum deliverability for all of our users.

The key to great deliverability is ensuring that only high-quality senders are allowed to send with the service. We have an intricate system in place that is continually analysing our users sending practices before sending campaigns, during sending, and at all times after sending. This allows us to shut down problem users before they even send a single email. It is a system that runs through hundreds of checks, builds profiles on accounts, determines sender reputations, and more.

When you send a campaign we will analyse all bounces that occur from your campaign. We will automatically remove all the non-valid addresses (hard bounces) and keep track of other types of bounce messages.

We maintain relationships with all the major ISP's. This allows us to monitor our deliverability across the major providers along with working with the providers should any issues arise.

We use our own servers located in Sydney to send out your campaigns. This ensures fast delivery of your campaigns to your recipients inboxes.

AVS eMarketer comes with a full range of included templates, making it super-easy for you to design and send beautiful eCampaigns.

We can custom build templates for your busiiness. Our custom built templates will seamlessly follow your brand and have all the functions you need.

Generate custom subscription forms for your web site. You can have a form embedded into any page of your web site and set the URL's for redirection. Including success URL, error URL, awaiting opt-in URL and more. The user never leaves your design and you have total control over the user experience! The generated subscription form code is basic HTML that can be embedded into any type of website.
Subscription forms allow you to use a single install of eMarketer to manage multiple websites without your site visitors ever knowing they are leaving the site!

With AVS eMarketer you can direct your recipients to a public archive of all the past mailings. Let them view past mailings, subscribe to lists, and more. This feature can be disabled if you would like your past messages/lists to be private.

Synchronise your subscribers with any external MySQL, MSSQL, or PostgreSQL database! Simply select a database, navigate to the table of choice, select the fields to sync, set your sync options and click Run! It is super-easy to bring subscribers from an outside source into AVS eMarketer and to keep your lists updated from that source. You can even have your syncs run automatically - such as daily or hourly!

AVS eMarketer includes a very powerful API that can be used to add/manage lists, subscribers, users, and more! Our flexible API supports a number of formats including serialised, JSON, and XML. Example API calls are included for each type of API action ensuring a quick implementation and understanding of our API.

When you include a web version link within your campaign your subscribers will see a web version of the email with a small bar that has social sharing options.

When you click on personalise (to personalise a campaign) you will see a Social Submit Links option. When you add this tag into your email it will place the social sharing icons within your actual email and your subscribers can click on them from their email client to share the web version link of the email with their friends.

AVS eMarketer integrates with a lot of third party software, and numerous other solutions work with and alongside AVS eMarketer. Here is a sample list of what can easily be integrated.

• SalesForce
• SugarCRM
• HighRise
• FreshBooks
• Capsule
• GoogleDocs
• Unbounce
• TactileCRM
• BatchBook
• Heap
• Wufoo
• WordPress
• SurveyMonkey
• Bulletin
• ZOHO CRM
• Facebook
• Joomla
• Twitter
• GoogleContacts