Mobile is booming – don’t get left behind!

With around six million more mobile subscribers than people in Australia, mobile is booming and businesses who do not adopt to this now will get left behind. Complementing your existing website with a mobile version will make your content accessible for people on the go and opens up to a whole new world of opportunities. The statistics speaks for itself:

• By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012)
• 57% of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40% of consumers will go to a competitors site after a bad mobile experience (Source: Compuware, 2012)
• 33% of smartphone owners have shared their location with retailers by using the map feature on a mobile website, via a check-in service (Source: The Partnering Group, 2012)
• 74% of smartphone owners used their devices to get directions and other location-related information as of February 2012 ? up from 55% last May (Source: Pew Research Center, 2012)
• 64% of affluent app users say they view brands with mobile friendly websites more favourably (Source: Luxury Institute, 2012)
• Nearly half of consumers (47%) have accessed customer reviews in store using their mobile device or when deciding on restaurants and accommodation, with men (55%) more likely to access these reviews in store than women (39%) (Source: Social Shopping Labs, 2011)
• Mobile coupons are most popular at grocery stores, (41% of mobile shoppers said they used coupons there), department stores (41%), and clothing stores (39%). At electronics stores, the majority (73%) read reviews, compare prices (71%), and scan QR codes (57%) (Source: Nielsen, 2012)
• 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloittes 2011 Annual Holiday Survey)
• Consumers are 51% more likely to purchase from retailers that have mobile-specific websites (via Mobile Shopper session at NRF 2011)
• 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer, 2010)
• 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, 2010)
• Globally, 80% of consumers have used computers to access the Web within the previous seven days. 60% used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)
• The smartphone market is now larger than the PC market. Smartphones outsold PCs in Q4 of 2010 101 million to 92 million (Source: IDC)
• Smartphones and tablet computers will increase mobile Web traffic by 26 times during the next four years (Source: Cisco Systems, 2011)